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So many companies want to stand out for their CX, yet one of the most important interactions of all (asking for and getting feedback) is an underwhelming experience at best. Find out how to make customer research seriously engaging.
Never has there been a more important time to listen, understand and respond. We have all gripped up the fact that we are in for an extended JOURNEY around this coronavirus disruption… there are going [...]
A fair amount of scepticism has been pointed at the Net Promoter Score (NPS) recently, in particular relating to the way that it’s practiced. Not only did the Wall Street Journal label it a ‘dubious [...]
When the Wall Street Journal says that NPS is a dubious fad, people will surely sit up and take notice. “The Dubious Management Fad Sweeping Corporate America” (see link) And when the NPS founder himself [...]
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Potentiate, a global market research agency with a specific focus on human experience, and MirrorWave, a New Zealand-based company specialising in longitudinal relationship analytics, are excited to announce their partnership to bring even more fresh thinking to [...]
Now more than ever, businesses live and die by the quality of their business relationships. And to truly manage those relationships, they need to be measured and managed in a pragmatic way that improves [...]
It’s 10 years this month since we founded MirrorWave. We are proud to have supported clients around the world with MirrorWave longitudinal feedback data. These histories that have enabled the following [...]
85% of companies say business partnerships are vital to growth (according to BPI Network), so it’s vital to measure and manage these relationships effectively. But how do you measure these strategic [...]