Everyone’s talking about big data these days! True, there are gains that come from making sense from a seeming chaos of disconnected and rough data. But that seems to us to be like herding cats. We like [...]
The aim of many employee and customer feedback systems is to generate metrics so that it is clear what is going on. Trouble is, these metrics are pretty bald and of limited use unless you know WHY things [...]
Clearly feedback management needs to be different for Strategic Accounts, but how? We recently asked this question to a Key Account Management discussion group – here are our thoughts and we’d [...]
There’s no doubt that MirrorWave challenges traditional methodologies and that can take a little getting used to for any new team member. Especially if you have a market research background. However, [...]
Why on earth would you ask for feedback if you don’t know who the person is? How can you do much to respond if you don’t know who the person is? This is the big divide between market research and relationship [...]
Lisa Hough is passionate about supporting great relationships in business and we are pleased to welcome Lisa as our newest Value Maximiser, joining the MirrorWave team in Australia this month. An expert [...]
Ever wondered why you get pummelled in surveys by a barrage of questions that somehow lack relevance? That’s because companies commissioning surveys are more interested in topics that are of interest [...]
We all know people hate surveys, because they don’t believe anything is done with their feedback. But at MirrorWave, we’ve proven people love to give feedback if they know they’re listened to. We’ve [...]
So many companies want to stand out for their CX, yet one of the most important interactions of all (asking for and gett...
Potentiate, a global market research agency with a specific focus on human experience, and MirrorWave, a New Zealand-bas...
Never has there been a more important time to listen, understand and respond. We have all gripped up the fact that we ar...