An extended journey
Never has there been a more important time to listen, understand and respond. We have all gripped up the fact that we are in for an extended JOURNEY around this coronavirus disruption… there are going [...]
Sink or swim in your big data streams
Most business data are in streams – connected up over time for a specific customer or account. For example, consider these key data streams: Enterprise Resource Planning (ERP) – this platform brings [...]
Making feedback actionable is easy when viewed with two lenses
One of the biggest complaints about customer feedback is that it isn’t actionable. Two simple considerations will set you on a clearer path: Plan for taking action before you even start getting feedback, [...]
Put some hair on your bald metrics
The aim of many employee and customer feedback systems is to generate metrics so that it is clear what is going on. Trouble is, these metrics are pretty bald and of limited use unless you know WHY things [...]
Attributed feedback vs anonymous
Why on earth would you ask for feedback if you don’t know who the person is? How can you do much to respond if you don’t know who the person is? This is the big divide between market research and relationship [...]
We’re on a mission to change the way the business world listens
We all know people hate surveys, because they don’t believe anything is done with their feedback. But at MirrorWave, we’ve proven people love to give feedback if they know they’re listened to. We’ve [...]