'Followership' is very big these days - now let’s reverse the flow

Instead of businesses and their leaders only attracting legions of followers to them (which is good), we believe strongly in reversing the following flow too.

The MirrorWave longitudinal approach is a proven process for following people, just as you see in population or pharmacology studies where a cohort of people are followed through the course of their lives.

Companies and leaders can now use this same method to follow their key customers; partners like agents, suppliers and employees - in the same way that people sign up to follow them.

The concept of followership is surely on the rise!!

The concept of 'following' and the MirrorWave philosophy: