The founders of MirrorWave and Feedback Avatars are delighted to announce the appointment of Henry Cheang as Strategic Advisor.

As a highly connected and respected member of the feedback data management community, with over 20+ years in the industry, Sydney-based Cheang is a serial entrepreneur who has founded, operated and successfully exited over 20+ businesses since the 1990s.

Cheang says, “I was immediately impressed with the approach and technology from MirrorWave and Feedback Avatars. Their offering is unique and takes the power of market research to a whole new level, using sophisticated AI that’s also extremely easy to use and engaging”.

Director and Co-founder of MirrorWave and Feedback Avatars, Jeannie Stewart goes on to say, “Henry immediately understood the potential power of our longitudinal system for strengthening relationships and improving experiences.  We’re delighted to have him join us as our strategic advisor.”

Director and Co-founder of MirrorWave and Feedback Avatars, Reg Price adds, “We share the vision with Henry that giving feedback should be a positive and engaging experience.  We look forward to drawing on his experience as an entrepreneur and thought leader to bring digital human Feedback Avatars to the world”.

Henry is also Executive Chairman of Potentiate, a global market research agency with a specific focus on human experience (‘HX’) – helping clients fulfil their potential by understanding their customers as real people, not just data points. He also sits on a number of other boards of Private and Listed companies.

About MirrorWave    

MirrorWave feedback software drives profitable outcomes for businesses who are serious about deep, enduring customer relationships – with individual customers, strategic accounts or two-way partnerships.  Our platform makes it easy to get into a rhythm of listening and responding to feedback. We use a world-first longitudinal approach to follow individuals over time, creating relationship stories to show what’s changed and why, what you need to do and if those actions worked.  Our focus on listening and responding at an individual level, over time, generates insights, identifies opportunities and unlocks the potential in key business relationships.

www.mirrorwave.com

About Feedback Avatars

Feedback Avatars is setting out to ensure giving feedback is an awesome experience, using a digital human for an engaging and innovative interface.  The backend platform is powered by a unique longitudinal conversational logic, which remembers what people said last time and bases the conversation on that, to deliver an outstandingly personal and fulfilling exchange.

www.feedbackavatars.com

About Potentiate

Potentiate, a GRIT Top 50 Most Innovative company, is a global market research agency with a specific focus on human experience (‘HX’) – helping clients fulfil their potential by understanding their customers as real people, not just data points.

Potentiate believes in service not just software. We combine research excellence with technology-inspired solutions. Our SwaS approach (Solutions with a Service) means you can tap into our talented team of insight consultants, technologists & data scientists, to help find the right solutions to solve your business challenges and drive positive outcomes.

www.potentiate.com

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