Featured Article
To get the best out of your customer feedback program you need to have the right approach to customer feedback for your business. 1) What’s the true nature of your customer relationships? The most important step is to consider the sort of interaction you have [...]
MirrorWave was a sponsor at the recent 2018 CMO Summit on the Gold Coast, and this short summary is from the Chairperson’s closing remarks. Here are 10 key strategic outtakes that all CMOs should consider: [...]
There’s a lot of feedback getting collected in most organisations. The trouble is these feedback streams are separate and disconnected from each other. For example, the marketing team might run a customer-facing [...]
In the second of our four-part series on how to profit from feedback management, we’re talking about how be more externally, or customer, focused. Most leaders want to build a more customer focused organisation. [...]
Featured Article
In business, feedback management has a reputation for being soft – and for good reason! Leadership teams do not apply the blow torch to their market-facing interventions often enough, to understand the real business outcomes. Two things need to be done: 1) [...]
It is rare that leaders hear the whole truth and nothing but the truth from their key stakeholders – customers, employees or partners. There is a serious risk of being blindsided. Listening and [...]
For too many companies, engagement surveys or climate surveys are a pretty meaningless annual routine that’s all about collecting metrics and going through the motions. Employees don’t believe in [...]
Improving staff morale and performance to achieve overall business objectives is a key task of any leadership team. Business and Relationship coach, Lisa Hough, shares an idea that gets everyone working [...]