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When the Wall Street Journal says that NPS is a dubious fad, people will surely sit up and take notice. “The Dubious Management Fad Sweeping Corporate America” (see link) And when the NPS founder himself comments that “it’s completely bogus” to use the [...]
It’s 10 years this month since we founded MirrorWave. We are proud to have supported clients around the world with MirrorWave longitudinal feedback data. These histories that have enabled the following [...]
85% of companies say business partnerships are vital to growth (according to BPI Network), so it’s vital to measure and manage these relationships effectively. But how do you measure these strategic [...]
Poor response rates are a big problem that no-one is properly facing…and also a big opportunity to stand out for outstanding listening. While response rates do vary by survey medium, they’re often [...]
Featured Article
Now more than ever, businesses live and die by the quality of their business relationships. And to truly manage those relationships, they need to be measured and managed in a pragmatic way that improves business outcomes. Vanguard Country Manager, Sergio Caserta, [...]
To get the best out of your customer feedback program you need to have the right approach to customer feedback for your business. 1) What’s the true nature of your customer relationships? The most important [...]
MirrorWave was a sponsor at the recent 2018 CMO Summit on the Gold Coast, and this short summary is from the Chairperson’s closing remarks. Here are 10 key strategic outtakes that all CMOs should consider: [...]
In business, feedback management has a reputation for being soft – and for good reason! Leadership teams do not apply the blow torch to their market-facing interventions often enough, to understand [...]