Featured Article
Now more than ever, businesses live and die by the quality of their business relationships. And to truly manage those relationships, they need to be measured and managed in a pragmatic way that improves business outcomes. Vanguard Country Manager, Sergio Caserta, [...]
85% of companies say business partnerships are vital to growth (according to BPI Network), so it’s vital to measure and manage these relationships effectively. But how do you measure these strategic [...]
Poor response rates are a big problem that no-one is properly facing…and also a big opportunity to stand out for outstanding listening. While response rates do vary by survey medium, they’re often [...]
To get the best out of your customer feedback program you need to have the right approach to customer feedback for your business. 1) What’s the true nature of your customer relationships? The most important [...]
Featured Article
It’s 10 years this month since we founded MirrorWave. We are proud to have supported clients around the world with MirrorWave longitudinal feedback data. These histories that have enabled the following and strengthening of deep, enduring relationships – [...]
MirrorWave was a sponsor at the recent 2018 CMO Summit on the Gold Coast, and this short summary is from the Chairperson’s closing remarks. Here are 10 key strategic outtakes that all CMOs should consider: [...]
In business, feedback management has a reputation for being soft – and for good reason! Leadership teams do not apply the blow torch to their market-facing interventions often enough, to understand [...]
There’s a lot of feedback getting collected in most organisations. The trouble is these feedback streams are separate and disconnected from each other. For example, the marketing team might run a customer-facing [...]