Aligning key stakeholders using 'Alignment MirrorWave'

Most organisations have got too much going on and struggle to focus and align for a good time on the highest priorities, before they get distracted by a threat or problem. As the saying goes, organisations should spend more time building fire breaks, rather than getting good at putting out forest fires!

Listening should be holistic and strategic. Few leadership teams get their key stakeholders coalescing around strategy-level issues that concern them and their key stakeholders. That makes it difficult to build whole-of-business alignment to their promises, strategy or vision.

One way to do this is to simultaneously follow how key individual stakeholders like customers, employees, referrers or partners think you are performing against their:

• brand promise
• vision statement
• cultural values.